Avalon Flooring is a successful family-owned flooring business. But after 50 years in business, and facing increased competition from both mom-and-pop and big box home improvement stores, Avalon Flooring’s brand identity needed a renovation to better position it for the future. We repositioned Avalon Flooring as a destination that inspires home design: the place where inspiration comes from the ground up and helps make your vision for your home a reality.